MARKET Development
Expand: Getting to the Right Marketplace
International Business and Local Distribution and Sales
Manufacturers and service providers may be competing globally, but consumers generally buy locally. To compete globally, companies need local distributors or sales representatives who are committed and productive. Successful marketing requires a strong channel program that passes information, products and services efficiently and profitably. A well-developed network of sales partners provides market access, reduces sales and marketing costs, and establishes local infrastructure for future positioning.
Establishing a Distribution Network
Developing a successful network of distributors and representatives requires planning, patience, and persistence. Recruiting, training, motivating, and supporting local sales partners can be difficult and challenging because of time and distance, cultural differences, and economic cycles. Strong commitment, detailed planning, smart selection, empowering training, reasonable expectations, and continuous support programs can position, motivate and sustain successful sales partners.
How We Can Help
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Grace Strategic Services, Inc. can help your company develop, recruit and train distributors and sales representatives. Our trained and experienced consultants and associates can help you conduct the front-end analysis, develop a distribution program, recruit and select qualified candidates, and train your new sales partners. We can help you get started right and get the most out of your distribution program. Our networking process includes: |
- Conducting market research and analysis
- Defining the ideal distributor or representative profile
- Developing a comprehensive program for recruiting, training, compensating and sustaining sales partners
- Recruiting and training new sales partners
- Planning for long-term control and tracking
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How You Benefit
- Reduce risk by working with better information and research
- Improve the bottomline
- Get a clearer sense of where and when to grow your markets
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